how to prepare for a floral consultation


When it comes to creating a plan for your custom wedding flowers, our team always like to start with a floral consultation. A consultation is such a great way for our artists to get to know you (and vice versa!) as we work to build your dream wedding together. But, the key to a successful floral consultation is properly preparing so you can make the most out of the hour. Today, then, our team of seasoned Southern California wedding florists is offering up three pro tips for how to prepare for a floral consultation.

1. Gather your inspiration

Spend some time gathering your inspiration. Think about the overall aesthetic—and experience—you want to serve up at your wedding, and try to stick to images that speak to that desired aesthetic and experience. You don’t need to gather every image you’ve ever liked, but rather, aim for collection that’s representative of what you’re looking for in your wedding flowers. Bring your inspiration to your floral consultation in a format that’s easy to access and that you can leave behind (print outs of the images, a Dropbox folder you can share, a Pinterest board you can share, etc.).

2. Have a conversation about your budget ahead of time

When it comes to how to prepare for a floral consultation, knowing your budget is the most important thing you can do! Starting with a clear budget allows our team to maximize your dollars and work strategically to deliver the best version of your floral vision within a set budget, rather than scrambling to take things out of your floral plan at the end. The money conversation can be a tempting one to avoid—but be sure to have the budget chat far in advance so that you’re not forced to walk into your appointment fresh off an uncomfortable conversation with wound-up emotions.

3. Get ready to share the details.

In order to put together a proposal, a florist will need to know your venue, your approximate guest count, a general idea of how you see your reception laying out (think round tables vs. long rectangular ones and how many), the number of people in your wedding party, what you envision for your ceremony decor, whether you need extra blooms for decorating the cake...the list goes on. Have this information ready ahead of time in one single place (a Word doc or Google doc, for example). This will keep you from having to spend your consultation time digging through emails and text messages—and, instead, allows you to spend your time talking about what you’re really there for: dreamy wedding flowers, of course!

Heather Sharpe